Bucking trend, PMMI expands publishing component
- April 3, 2015 |
- Walt Williams
Packaging industry association acquires media company in bid to expand digital offerings and bolster value of its trade shows Yuska A few years ago PMMI—The Association for Packaging and Processing Technologies realized it had a lot of catching up to do in order to provide the kind of digital content members wanted. "We did a study," PMMI CEO Chuck Yuska said. "We concluded if we got into the business we were going to have to spend a lot of time and lots of money building it." So the Reston, Va.-based association did the next best thing: Last year it purchased Summit Media Group, a company with four packaging industry publications and many digital services already in… Read More